Bringing “Loverboy” Back Five Years Later

When Duetti partnered with A-Wall in 2024, his track “Loverboy” was averaging roughly 3.5 million streams a month. Then something started to shift.

TikTok was picking up the song again, creating a new wave of interest around a track that had already had its moment. We saw the signal and moved quickly. We tested two clipping agencies side by side to see what could turn that interest into real sound usage. Once we saw what was working, we scaled it.

The results came quickly. 1,000+ creator videos generated 60 million views, with “Loverboy” finding its way into Spider-Man and Timothée Chalamet edits. The streaming followed, with the song growing from 3.5 million to 12 million streams in four weeks. Its best day since the trend began was more than 7X the pre-trend average.

And we kept building. A short-form documentary brought fans behind the making of “Loverboy,” followed by a limited-edition vinyl release and an RIAA Platinum certification in process.

Five years after its original viral moment, “Loverboy” had a second life, and became the catalyst for a whole new chapter in A-Wall’s career.